Power of Strategic Planning


Strategic planning is critical to business success. Strategic planning is different from classic in-house business planning. It involves variety of elements including vision, mission and outside-of-the-box thinking. Strategic planning describes where you want your company to go, not necessarily how you’re going to get there. However, like all other “travel plans,” without knowing where you want to go, creating details on how to arrive are meaningless. So, strategic planning defines the “where” that your company is heading.


Strategic plans are often confused with business operation plans. To make it simple, strategic plans are expressions of ownership dreams and visions of successful results. In this sense, strategic planning functions as the “design” just as a blueprint functions as the “how” to build something. The strategic plan displays the finished product or goal. Usually, in all business sizes, strategic planning is focused on the overall company’s direction, and not only on a sector, department or division.


Unlike business plans, there is no one right way to create effective strategic planning. It is, by definition, brainstorming at its best. Strategic planning involves “feel” just as much as it depends on innovative design and management science. Since it depends on creativity and outside-the-box thinking, there is no perfect way to design a winning strategic plan.

Importance of Strategic Planning Consultant

Strategic consultant is crucial for business success. The more your strategic consultant understands about your company, your industry, and your corporate “wish list,” the better a winning strategic plan will be created. Like all other functions of your company you will require to employ a professional for the job. For example, a strategic business consultant usually starts with SWOT − strengths, weaknesses, opportunities, and threats − analysis to prepare for developing a strategic plan. Identifying these four critical components of your company existence is often the primary building block of strategic plans. Many Fortune 500 companies use SWOT analyzes as the basis of their strategic planning activities. We at The Key Group use this technique and others as the foundation for our clients’ strategic planning and goals. In other words, our strategic consulting incorporates SWOT and different other unique designs and dynamic innovative models.

Strategies Equal Methods

Strategic planning requires winning methods. Envisioning goals and then defining strategies you’ll embrace to achieve your objectives is the true essence of strategic planning. Easy to overlook in a business, strategic thinking identifies the methods you will take to reach your goals. For example, if you believe you must expand your e-commerce function to achieve increased sales volume, you’ve also identified the method to use your strategy and reach company goals. Save the specific steps and components for your business plan. By selecting the strategy, you have defined the method to employ in your detailed specifications in your business plan.

Strategy Defines Action

Best strategies and robust actions are the cornerstone for success. As critical as business planning is to the success of any company, all plans are useless unless followed by strong action. An additional side benefit of strategic planning is the natural action plan that stems from identifying your preferred strategy. While strategic planning involves your vision, mission and dreams, it also further defines the rudiments of your action plan to achieve the results you want. For example, if you adopt a strategy of increasing business-to-business − B2B − revenue, you’ve also identified a basic action plan. Overall, strategic planning is quite contrary to the business planning. Strategic planning is the thinking that apply to the whole company’s forward direction for better success.